Welcome To Red Massachusetts

Despite the influx of Boston-area residents, the South Shore is still surprisingly moderate to conservative, with McCain beating Obama in several towns and coming darn close in many more.

I noticed it in my area recently, where McCain signs greatly outnumbered those for Obama.

Along with the North Shore and parts of MetroWest, this is Boston talk radio’s target audience, NOT the city itself.

If you don’t know that by now, you shouldn’t be on the air or programming a radio station.

Thanks to tonight’s national election results, talk radio is now in for an unprecedented audience surge, the one format that will grow as music FM dies.

Let’s hope our local stations, including WRKO’s post-Entercom owners, get a handle on this quickly and capitalize on it.

Tags: Boston, Entercom, Massachusetts, Metro, North Shore, South Shore, talk radio, WRKO

4 comments November 4th, 2008